Why Paper Based Beverage Cartons

Paper based cartons ensure highest level of food safety, hygiene, and health by ensuring safe access to the Package for the consumers.

Beverage Cartons are recyclable!

AARC - Action Alliance for Recycling Beverage Cartons is a first-of-its-kind initiative to further strengthen the end-to-end waste management ecosystem by engaging with all stakeholders across the value chain.

Beverage Cartons are Paper based and fully recyclable

Beverage cartons are being recycled into end use products like Pallets, Chip boards, Roof sheets, School Benches etc.

AARC's vision

The alliance envisions to transform the recycling landscape by pooling resources to build an efficient waste management ecosystem by engaging with waste pickers, scrap dealers, waste management companies, recyclers, and NGOs thereby positively impacting millions engaged in the waste trade.

Multi-Stakeholder approach

Mobilisation of the waste picker community among other initiatives to ensure sustained livelihoods.

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AARC - Action Alliance for Recycling Beverage Cartons.

Action Alliance for Recycling Beverage Cartons (AARC) is a first-of-its-kind initiative to further strengthen the end-to-end waste management ecosystem by engaging with all stakeholders across the value chain.

The Government has environment and waste management high up on its agenda, with the SwachhBharat campaign as well as the notified waste management rules, and we are committed to fulfill our responsibility as a part of these rules.

Our Mission to build a network that helps businesses in planning and implementing a collection and recycling program for beverage cartons

Our Vision – To lead the industry for effective EPR and contribution to sustainable environment, and beyond compliance.

Beverage Cartons are recyclable!

It's easy to recycle beverage cartons!

  • Recycling 1 ton of paper saves 17 trees, 380 gallons (1060 liters) of oil, 4000KW of energy, and over 25000 liters of water.
  • Indian households produce 30.5 million tons of waste, only 23% of which is collected for recycling.
  • 70% less energy is required to recycle paper compared with making it from raw materials.
  • Recycled paper reduces water pollution by 35% and reduces air pollution by 75%.
  • Recycled paper has a fiber efficiency rate of more than 70%, compared to 25-45% for virgin papers.

Recycling Beverage Cartons

It has become more important than ever before.

AARC provides a platform for the industry to profile and benchmark cartons as a renewable, recyclable and low carbon packaging choice, and to drive its environmental initiatives.

  • 75% paperboard, a renewable material when the forests are managed responsibly
  • 20% polymers, mostly polyethylene, to prevent leakage
  • 5% aluminium, to protect drinks from light and oxygen

Beverage cartons are collected, either at the source or at landfills, from where they are sent to the recycling plant. Over here, the paper is separated from the polyethyl​ene and aluminium via the hydra pulping process and then converted into many useful products.


Our country is generating over one lakh metric tons of waste every day. Through AARC, we aim to address these problems and ensure that the gigantic mounds of trash that crowd our cities are reduced and new, recyclable products are created through our mechanism.

Our Projects

Our Initiative in Bengaluru, Delhi, Hyderabad, Mumbai


AARC Partner: Tetra Pak
Additional Partners: IIM Bengaluru, Deluxe Recycling
Years: 2015 – 2016

SAAHAS and Tetra Pak were able to mobilize the waste picker community in Bengaluru to collect and segregate over 2000 tons of used beverage cartons.

AARC Partner: Tetra Pak
NGO Partner: Bal VikasDhara
Additional Partners: Khatema Fibres Ltd.
Years: 2016 – present

6 health camps help with almost 3000 waste pickers and their families, where they received medical benefits.

Our Awards

  • “Best Solid Waste Management NGO of the year 2019” for the best Environment Practices in the World Environment Expo 2019
  • Mahatma Award 2020 for Innovations in Waste Management
  • IPRCC Award for Best Campaign- Public Advocacy 2020.
  • Silver Award for Best Environmental Campaign – Campaign India PR Awards 2021
Silver Award for Best Environmental Campaign-2021

Our Members